Mazda CX-60 PHEV Launch Campaign “Crafted in Japan”
A Europe-wide launch campaign has been developed for the Mazda CX-60 PHEV with the new platform idea "Crafted in Japan". Those who experience the Mazda CX-60 in person will be immediately inspired by the precision and craftsmanship that has gone into creating the new flagship model. A campaign was created around the story of Japanese craftsmen, the Takumi Masters. In total, a European toolkit campaign for over 20 countries and languages was delivered with over one hundred assets across digital, social, TV, cinema, out of home, POS, print and PR.
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Client
Mazda Motor Europe
Credits
Executive Creative Director: Alexander Hofmann
Creative Director: Julian Fölser
Senior Concept+Copywriting: René Diwald
Concept+Art Direction: Theresa Kerschner
Account Management: Marin Zumbulev, Julia Brand
Photography: Patrik Johall
Post Production: Superstudio
Director: Daniel de Viciola
Social Media DOP: Melih Akya
Production: Akkurat Studios