Kauf beim Tier

(translation: Purchase from the animal)

Have you ever bought a fan from a dog? Or a camping chair from a rabbit? No!? Then it's about time, because this supports the shelter animals at the Sonnenhof animal sanctuary (Tierschutzhaus Sonnenhof). A stand-alone site linked to the Amazon affiliate program creates the core of the concept. This means that a small percentage of the order amount goes to the animal shelter. A mechanism that influencers and bloggers have been using for a long time to earn money. The website was advertised on Instagram - and without the usual sad animal shelter stories. The colorful and bold content strategy was based on popular social media trends and a current occasion: the European Football Championship.