Mazda CX-80 Launch Campaign “Life unfolded”
In 2024, a new flagship model was launched, the Mazda CX-80. An SUV that can accommodate a family of up to seven with handcrafted quality and unparalleled comfort. This is a car made for making memories and living life to the full. The perfect partner for seizing every opportunity life throws at you.
A 360° Europe-wide launch campaign highlighted Mazda's Japanese heritage. Japanese folding screens, also known as "Byobus", served as a canvas to highlight the path that life can take you.
The result: a multi-channel campaign showcasing the all-new Mazda CX-80 and the Mazda CX-60.
Client
Mazda Motor Europe
Credits
Executive Creative Director: Francis Cazal
Creative Director: André Huber, Sven Klase
Senior Concept+Copywriting: René Diwald
Senior Concept+Art Direction: Theresa Kerschner
Copywriting: Kamila Rurka
Junior Art Direction: Karolina Füssl, Valentina Standhartinger
Account Management: Helena Schilke, Sabine Kramer, Julia Brand
Photography: Patrik Johall
Post Production: Superstudio
Director: Oliver Würffell
Production: Sterntag Film