Mazda MX-30 Launch Campaign “Life Specs”
Mazda launched its first fully electric model on the market, the Mazda MX-30. It is designed for everyday life, serving all the needs of active people and families in urban surroundings. The campaign tells the little stories about the all-new Mazda MX-30 with its tailormade features designed for what really matters: your life. The technical specifications were translated into tangible statements that are easily understandable. The range is not specified in kilometers, but through what it means for everyday life. The loading time is not defined by minutes, but in training units. An European tool kit campaign for more than 20 countries and languages in the areas of digital media, social media, TV, cinema, out of home, POS, print and PR were supplied with assets.
For social media simple, yet playful GIFs were created to bring the little moments of life to the digital world.
Client
Mazda Motor Europe
Credits
Executive Creative Director: Alexander Hofmann
Creative Director: Julian Fölser
Senior Concept+Copywriting: René Diwald, Teresa Pentzold
Art Direction: Theresa Kerschner
Account Management: Michael Mesaric
Photography: Robert Grischek
Post Production: Robert Grischek
Production: iam Studios