Mazda CX-60 PHEV Launch Campaign “Crafted in Japan”
A Europe-wide launch campaign has been developed for the sales launch of the Mazda CX-60 PHEV with the new platform idea "Crafted in Japan". Those who experience the Mazda CX-60 in person will immediately be inspired by the precision and craftsmanship that went into creating the new flagship model. A campaign around the story of Japanese craftsmen, the Takumi masters, was created. In total, an European tool kit campaign for more than 20 countries and languages in the areas of digital media, social media, TV, cinema, out of home, POS, print and PR were supplied with more than one hundred assets.
– double tap to open video
– double tap to open video
– double tap to open video
– double tap to open video
– double tap to open video
– double tap to open video
– double tap to open video
– double tap to open video
Client
Mazda Motor Europe
Credits
Executive Creative Director: Alexander Hofmann
Creative Director: Julian Fölser
Senior Concept+Copywriting: René Diwald
Art Direction: Theresa Kerschner
Account Management: Marin Zumbulev, Julia Brand
Photography: Patrik Johall
Post Production: Superstudio
Director: Daniel de Viciola
Social Media DOP: Melih Akya
Production: Akkurat Studios